One of the hardest things about being a working artist is marketing your work. Without this necessary part, your artworks won’t be seen by the public and no one will be able to tell you how much they love it, or even purchase it. It’s time to find out some ways to get those artworks out where they can be admired and enjoyed by others for years to come. This article will look at various ways an artist can promote their masterpieces.
First Things First
Before you embark on any marketing campaigns, you will need a few things first. There are some important self promotional items you will need to have on hand if you are remotely serious about selling your artwork. These items should include:
- Printed marketing materials — Business cards, postcards, brochures and flyers. You need to keep these with you at all times to pass out wherever you go. Your business card should include your name (of course), your website, and contact info. Brochure and flyers should have the same info as your business card, but also have examples of your work plus any descriptions of it. You may even want to include a brief artist bio as well. Flyers can serve as an announcement of where interested individuals may go to see your work in person, such as that local art fair where you are set up at or the art gallery where your work is on display, for example. At the very least you should have business cards.
- Art Website — This is a handy tool at your disposal that be should used as a digital portfolio of your work. It can go places you can’t and put your artworks in front of potential buyers in ways you can not. It is open 24/7 where interested persons can see your work at any time of the day or night, find out more information about you as an artist and even purchase some if they so choose. In my opinion, a website is an absolute necessity.
Getting Yourself Out There
A huge part of marketing is making sure you’re doing something everyday that will continually put your works of art in front of potential buyers. To accomplish this you have to get your artwork into the public’s eye. That means displaying your work where they frequent. Those places could be:
- Local events — State fairs, festivals, rodeos, art shows, art competitions, street shows, flea markets, outdoor concerts, etc.
- Local places where the crowds go — Tourist spots, the beach, street corners, parks, roadside parks, etc. All are great places to display your works. If your art is the type you can set up and work on location, by all means do so! Passer-byes love to watch. You just may get a commission or sell some of your work on the spot.
- Local businesses — Cafés, restaurants, hotel lobbies, bank lobbies, lawyer’s offices, doctor’s offices, library, schools, hospitals, etc.
- Local galleries — Art galleries, co-operative galleries, museums, etc.
- Local publicity — Community publications, county newspapers, area newsletters, radio, TV news, press releases, etc. Just about anything that will get you more exposure.
- Local charities — Charity events and fund raisers, community projects, local schools, etc. Your involvement in worthwhile causes gets you exposure and recognition as an artist.
- Online — Your art website and blog, online art galleries, Facebook, Pinterest, Instagram, Tumblr, Deviantart, Fine Art America, Ebay, Etsy, Amazon, Craig’s List, etc.
Keep in mind, your art won’t sell itself. And even if it did, you still have to let everyone know about it. Marketing and self promoting is an ongoing effort that can not be neglected. Good luck!
This article is a companion of “Pricing Your Artwork — Taking A Two Step Approach“. If you have not read that one yet, you will certainly want to do so.