Ways To Market Your Artwork

One of the hardest things about being a working artist is marketing your work. Without this necessary part, your artworks won’t be seen by the public and no one will be able to tell you how much they love it, or even purchase it. It’s time to find out some ways to get those artworks out where they can be admired and enjoyed by others for years to come. This article will look at various ways an artist can promote their masterpieces.

First Things First

Before you embark on any marketing campaigns, you will need a few things first. There are some important self promotional items you will need to have on hand if you are remotely serious about selling your artwork. These items should include:

  • Printed marketing materials — Business cards, postcards, brochures and flyers. You need to keep these with you at all times to pass out wherever you go. Your business card should include your name (of course), your website, and contact info. Brochure and flyers should have the same info as your business card, but also have examples of your work plus any descriptions of it. You may even want to include a brief artist bio as well. Flyers can serve as an announcement of where interested individuals may go to see your work in person, such as that local art fair where you are set up at or the art gallery where your work is on display, for example. At the very least you should have business cards.
  • Art Website — This is a handy tool at your disposal that be should used as a digital portfolio of your work. It can go places you can’t and put your artworks in front of potential buyers in ways you can not. It is open 24/7 where interested persons can see your work at any time of the day or night, find out more information about you as an artist and even purchase some if they so choose. In my opinion, a website is an absolute necessity.

Getting Yourself Out There

A huge part of marketing is making sure you’re doing something everyday that will continually put your works of art in front of potential buyers. To accomplish this you have to get your artwork into the public’s eye. That means displaying your work where they frequent. Those places could be:

  • Local events — State fairs, festivals, rodeos, art shows, art competitions, street shows, flea markets, outdoor concerts, etc.
  • Local places where the crowds go — Tourist spots, the beach, street corners, parks, roadside parks, etc. All are great places to display your works. If your art is the type you can set up and work on location, by all means do so! Passer-byes love to watch. You just may get a commission or sell some of your work on the spot.
  • Local businesses — Cafés, restaurants, hotel lobbies, bank lobbies, lawyer’s offices, doctor’s offices, library, schools, hospitals, etc.
  • Local galleries — Art galleries, co-operative galleries, museums, etc.
  • Local publicity — Community publications, county newspapers, area newsletters, radio, TV news, press releases, etc. Just about anything that will get you more exposure.
  • Local charities — Charity events and fund raisers, community projects, local schools, etc. Your involvement in worthwhile causes gets you exposure and recognition as an artist.
  • Online — Your art website and blog, online art galleries, Facebook, Pinterest, Instagram, Tumblr, Deviantart, Fine Art America, Ebay, Etsy, Amazon, Craig’s List, etc.

Keep in mind, your art won’t sell itself. And even if it did, you still have to let everyone know about it. Marketing and self promoting is an ongoing effort that can not be neglected. Good luck!

This article is a companion of “Pricing Your Artwork — Taking A Two Step Approach“. If you have not read that one yet, you will certainly want to do so.

Additional Reading

Where To Sell Your Art Online

More Places To Marketing Your Art Online

Pricing Your Artwork — Taking a Two Step Approach

How much is your art worth? How do you determine what the asking price is for your works of art? If you are interested in selling your art but don’t know what to ask for it, I believe the key to pricing artwork is by doing a little bit of market research. And the first place to start your research is by finding other similar artists in your media. This task can be accomplished by two methods. One is using the Internet and the other is by physically visiting places where artwork like yours is being displayed for sale.

Online Research

Go to Google or any other search engine and type in the type of artwork that you do, such as, “oil paintings”, “stain glass windows”, or “ceramic figurines”, for example. Visit the sites of these other artists and see what they are charging for similar quality and size work as yours.

Another place to do some market research online is eBay and other auction sites. These sites will help provide a realistic viewpoint of what is available and what people are actually willing to pay for art like yours. You want to find out the winning bids. This will give you insight as to what people are paying for the type of work you do. Some other sites to investigate could be Etsy, Amazon or Fine Art America, to name but a few.

Research on Foot

Visit art galleries in person to find artworks similar to yours. Keep in mind these works of art will be priced much higher to include commissions for the gallery owner. The artists will also be more well-known and will naturally command higher prices just on the basis of who they are. The gallery visit will give you a good feel of how much the higher end pieces are going for in the marketplace and will give you a price point to shoot for once you become more well known as an artist.

You will also want to go to local art shows and craft fairs to find out what other artists in your media are selling their work for. Ask the vendors lots of questions and take notes. Don’t neglect visiting the art studios of local artists. You can learn a lot when you talk directly to the artist, see the quality of the work they do and listen to what they can tell you about where and how they market their work.

In Conclusion

By using this two-step method you’ll be well on your way to figuring out the ideal price to charge for your artwork. All it takes is a little bit of research, some market testing and tweaking. There are no hard and fast rules when it comes to pricing your artwork. Try to be subjective when pricing. Test your pricing structure and ask your potential customers what they would be willing to pay for pieces of art like yours. This will result in some valuable information and ultimately lead to sales. Keep in mind your art is only worth what others are willing to pay for it. Create value in your reputation as an artist and over time the public will be willing to pay more for your work.

Now that you have determined what the asking price is for your work, it is time to get busy and start marketing and selling your creative works. For more information on many of the different ways to market your works of art, see the article title “Ways To Market Your Artwork”.