There are a number of ways a space artist can go about marketing their space art. For example, spray paint artists are more likely to sell their art on the sidewalk to onlookers as they watch while the artist creates their space art illustrations. More traditional artists, however, will use a different approach to getting their compositions into the public’s hands. Here are just a few of the methods they use:
(1) They will solicit business owners to display their artwork sometimes offering a commission on every painting sold. Such businesses can include, but are not limited to cafés, banks and art galleries.
(2) Still other ways are to attend art fairs and festivals, and art exhibitions where they can display and sell their paintings. This method requires an investment in displays, tables, and canopies, etc., and also requires the artist to be onsite for the duration of the event.
(3) However, there is one venue that is often overlooked by artists and that is the Internet. It is a smart artist who is really serious about selling their artwork to put up a website for showcasing their creations. However it doesn’t stop there, now they must get visitors to their website. The more visitors, the greater potential there is for selling their paintings.
If you want to market your space paintings online then are a few things you will need.
The most important thing the artist will need is a website. This can be developed using a do-it-yourself template or you can hire a web designer to create one for you. Many graphic web designers are also artists themselves and can build a website that you would be very proud to display your cosmic works of art on.
A PayPal account or some other kind of merchant account so you can accept payments over the Internet. These funds can be deposited directly into your bank accounts. PayPal offers the ability to provide the artist with some “buy now” buttons and will process all transactions for you. They do charge a small fee to do this, however. The upside of this is you can offer your customer a safe and secure method to purchase your paintings without having to have a shopping cart on your website.
A sound SEO strategy is key to getting traffic to your site. SEO is an acronym for “search engine optimization”. Getting traffic to your site is of utmost importance because every visitor to your site is a potential customer. Without traffic you will not make any sales online.
There is one other method that needs to be considered and that is to list your space paintings on sites like “eBay”, “Etsy”, Artpal, and “FineArtAmerica”, to name but a few. These sites will charge a fee when you sell one of your paintings, but it might be a better way to go if you don’t want to manage a website yourself.
Finally, selling your space art paintings online can be a very gratifying and lucrative experience for you. It’s definitely worth your time and effort to use this method.
One of the hardest things about being a working artist is marketing your work. Without this necessary part, your artworks won’t be seen by the public and no one will be able to tell you how much they love it, or even purchase it. It’s time to find out some ways to get those artworks out where they can be admired and enjoyed by others for years to come. This article will look at various ways an artist can promote their masterpieces.
First Things First
Before you embark on any marketing campaigns, you will need a few things first. There are some important self promotional items you will need to have on hand if you are remotely serious about selling your artwork. These items should include:
Printed marketing materials — Business cards, postcards, brochures and flyers. You need to keep these with you at all times to pass out wherever you go. Your business card should include your name (of course), your website, and contact info. Brochure and flyers should have the same info as your business card, but also have examples of your work plus any descriptions of it. You may even want to include a brief artist bio as well. Flyers can serve as an announcement of where interested individuals may go to see your work in person, such as that local art fair where you are set up at or the art gallery where your work is on display, for example. At the very least you should have business cards.
Art Website — This is a handy tool at your disposal that be should used as a digital portfolio of your work. It can go places you can’t and put your artworks in front of potential buyers in ways you can not. It is open 24/7 where interested persons can see your work at any time of the day or night, find out more information about you as an artist and even purchase some if they so choose. In my opinion, a website is an absolute necessity.
Getting Yourself Out There
A huge part of marketing is making sure you’re doing something everyday that will continually put your works of art in front of potential buyers. To accomplish this you have to get your artwork into the public’s eye. That means displaying your work where they frequent. Those places could be:
Local events — State fairs, festivals, rodeos, art shows, art competitions, street shows, flea markets, outdoor concerts, etc.
Local places where the crowds go — Tourist spots, the beach, street corners, parks, roadside parks, etc. All are great places to display your works. If your art is the type you can set up and work on location, by all means do so! Passer-byes love to watch. You just may get a commission or sell some of your work on the spot.
Local businesses — Cafés, restaurants, hotel lobbies, bank lobbies, lawyer’s offices, doctor’s offices, library, schools, hospitals, etc.
Local galleries — Art galleries, co-operative galleries, museums, etc.
Local publicity — Community publications, county newspapers, area newsletters, radio, TV news, press releases, etc. Just about anything that will get you more exposure.
Local charities — Charity events and fund raisers, community projects, local schools, etc. Your involvement in worthwhile causes gets you exposure and recognition as an artist.
Online — Your art website and blog, online art galleries, Facebook, Pinterest, Instagram, Tumblr, Deviantart, Fine Art America, eBay, Etsy, Amazon, Craig’s List, etc.
Keep in mind, your art won’t sell itself. And even if it did, you still have to let everyone know about it. Marketing and self promoting is an ongoing effort that can not be neglected. Good luck!